Dawn Hudson to Deliver Keynote Address at InterAction Accelerate 2017 Summit

NFL Chief Marketing Officer to Share Invaluable Industry Insights

If you want to know how to handle a tough business challenge, just ask Dawn Hudson. As Chief Marketing Officer (CMO) of the National Football League (NFL) and former President and CEO of Pepsi Cola North America and PepsiCo Foodservice, Ms. Hudson knows a thing or two about turning adversity into advantage.

And while deflategate and cola wars might seem like a far cry from the marketing challenges facing today’s law firms, these industries share surprisingly similar business challenges.

If you’ve ever wondered how your firm can harness the power of marketing to drive business in an increasingly complex and demanding environment, then mark your calendars. Ms. Hudson is scheduled to deliver the keynote address during the upcoming InterAction Accelerate 2017 Business Development Summit.

During the conference, you’ll learn why she views marketing as one of the best weapons companies can use to better engage with consumers to build a more diverse global brand.

In addition to gaining these and other insights from one of the most powerful marketers in sports today, you’ll have a front-row seat to a number of engaging expert panel sessions and discussions.

Whether you want to compare your firm’s BD efforts against other similar-sized firms, or simply network with fellow colleagues in a fun and collegial environment, the Accelerate 2017 Business Development Summit offers the collaborative forum and actionable insights you need to develop a winning BD strategy this year.

If you are a marketing or business development leader at a major law firm, you’re invited to register for InterAction Accelerate 2017.

But hurry. Reserve your spot now before they’re gone. Visit the Accelerate site to learn more or register for the event.

 

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